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Updating the corporate identity of CANAGROSA

With a 37-year history, Canagrosa is renewing its brand image.

This step implies for us the will to transmit a recognizable, versatile and differentiated brand. That reflects both the values that gave rise to the organization, as well as the new ways of facing the future that we are putting in place. We continue to work energetically on our positioning as a European benchmark in quality technical services, and we reinforce our closeness and sensitivity to the needs of all our stakeholders.

We remain at your disposal to face with commitment and confidence what we are sure will be new challenges for the sector.

Brand development

The brand is developed on the concept of the laboratory, based on the visual representation of the microscope, a fundamental tool in our daily activity, and the subjective vision of the person using the scope. From this stereoscopic point of view, the "image" is constructed to create the "g" of canagrosa, the central part of the name. This letter will be used as the brand isotype and as the visual axis of gravity of the brand.